Salute Her UK

Like every charity, Salute Her UK needs funding to survive. They can’t just rely on donations from the public. They need to be constantly be bidding for funding from grants and other sources.

There are big challenges, especially for small charities when it comes to bidding. It’s time consuming and often takes your best people away from the one thing you want to be spending time on: supporting the community you serve.

Salute Her UK is no exception. One Friday morning we got an email from Paula Edwards, the CEO, who was in a difficult situation. She had less than 4 days to submit an important bid but was struggling for time as she was also busy supporting women with immediate and urgent needs.

Her simple question to us was “How can your AI tool help me?”

Within an hour of Paula’s email, we’d started work. We asked her to send over the following:

• The tender documentation for the bid she was writing so that we could ensure we were answering the questions
• All the previous bids Salute Her had written, even if they were unsuccessful because they contained important information such as case studies
• All marketing materials such as PDFs of case studies, brochures, one-pages, foldouts…anything the might contain useful information about the orgainsation and the work they are doing
• Any documentation they thought might be important to writing a winning bid such as any ‘technical’ documentation, reports, research, etc.
• Brand guidelines or style guide (i.e. tone of voice and style for Salute Her)

We got back hundreds of document, PDFs, images and reports. A proper ‘brain dump’ of material.

By Friday afternoon we’d created a simple AI BidWriter Assistant to help Paula with her bid. We knew it wasn’t prefect as we didn’t have the time to train and tune the tool as we normally would, but we hoped it was good enough.