News, blogs, and resources

Attention is all you need: The anniversary of when AI started to do good listening

Attention is all you need: The anniversary of when AI started to do good listening

AI became a much better listener in 2017, when a breakthrough paper introduced the transformer model—the foundation for tools like GPT. For the first time, models could focus on meaning and context, not just word order. That shift made today’s language tools possible, but it also means we need to stay sharp. Because while AI is getting better at understanding us, it’s up to us to keep thinking clearly.

BLOGS
June 22, 2025
The policy graveyard, or how to create guidance people actually use

The policy graveyard, or how to create guidance people actually use

Every organisation has policies - good and bad - but how do you avoid them gathering dust, and what will make your AI policy one of the good ones?

BLOGS
May 23, 2025

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Latest articles

Leading AI at the Gartner 2025 summit: Beyond the buzz, and what the next wave of AI could mean for you

Leading AI at the Gartner 2025 summit: Beyond the buzz, and what the next wave of AI could mean for you

Three terms cropped up repeatedly this year: knowledge graphs, metadata, and AI governance. This post is one of our occasional explainers, designed to save you a heap of further reading, and to help you understand why this next wave matters now, not later.

BLOGS
May 16, 2025
PromptWatch: what we’ve learned from AI’s prompt adolescence phase

PromptWatch: what we’ve learned from AI’s prompt adolescence phase

A reflection on two years of prompting, progress, and curiosity.

BLOGS
May 9, 2025
Is it working? How to measure the impact of AI (without driving people nuts)

Is it working? How to measure the impact of AI (without driving people nuts)

Every time we introduce a new bit of AI kit someone asks: “How will we know if it’s working?” It’s usually shorthand for: “Will this make us faster/better/cheaper?”

BLOGS
April 29, 2025
What should your AI cost?

What should your AI cost?

How to think about the price tag, the procurement pitfalls, and the value behind the hype.

BLOGS
April 15, 2025
Welcome to the AI Early Adopter Club™

Welcome to the AI Early Adopter Club™

Continuing our occasional series of blogs where we apply our favourite retro management theories to AI, it’s time to tip our hats to Everett Rogers’ Diffusion of Innovations model, aka the change adoption bell curve.

BLOGS
March 23, 2025
The chasm, Margaret McGrew, and the evolving story of tech adoption

The chasm, Margaret McGrew, and the evolving story of tech adoption

We've been thinking a bit more about our fantasy Early Adopter Club™ and why we think the membership includes you (and us). Here's a little update on how tech adoption tends to involve making a leap across the chasm between innovators and the majority.

BLOGS
April 25, 2025

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